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Item details
Organization Name Toyism Art Movement
Country Netherlands
City Emmen
Web Site The World of Toyism
Artistic Styles All
Subject Areas All
Art Media Acrylic paint
Description 1992 – Present
“Once upon a time, in an Emmen, Netherlands basement, an art movement named “Toyism” was born from one Mother and many fathers.” Doesn’t that sound like a good story starter? Actually, the time was 1992, Mother is an inanimate object and the fathers may be male or female - but none of these facts detract from the good story part. Here, just listen …

Toyism came about partly as a countermeasure to two decades’ worth of that which might be construed as an increasing “anything goes” Post-Modern individualism. The 1970s-1990s environment, that fostered works such as a fleck of human faces on a piece of paper, was long on sensation but often short on traditional skills. Fittingly, Toyism was born in the Netherlands where the time-honored craft of painting never quite went out of fashion.

Dejo, a visual artist and musician living in Holland wrote a manifesto and, together with two other visual artists, introduced Toyism to the public.

Moeder/Mother
Moeder, which is Dutch for “mother,” is the manifesto of the Toyists. Mother’s contents are known only to the current Toyists, one Toyist emeritus and the notary public who affixed his seal to Mother on April 23, 1993 in Emmen. Do we need to know Mother’s contents? We don’t. All that is important is that we know three things.

1. Mother provides a framework for creation
2. Every Toyist’s creation is embraced as a new flirtation for Mother.
3. Mother was revised in October of 2002 in order to attract younger artists to Toyism.

Who are the Toyists?
Upon joining the group, each Toyist selects a pseudonym that must begin with a letter of the alphabet not already in use by another Toyist. After this point, and regardless of how one signs his or her rent checks, the artist signs all works with the chosen pseudonym. Why? It’s a collective, you see. It’s faceless. We fans of Toyism are not meant to single out John Q. Famous Artist or Jane Dough, Media Darling.